Management need to be convinced that the change will deliver on one of the two fundamental strategic objectives that drive every organisation - reducing cost or increasing revenue.
管理层要确认：对于驱动每个组织的两个基本战略目标——降低成本、增加收入，改变要可以实现二者之一。
These are all important objectives, but I think the first two represent the fundamental ones.
这些都是重要的目标，不过我想前两个是最重要的。
These are all important objectives, but I think the first two represent the fundamental ones.
这些都是重要的目标，不过我想前两个是最重要的。
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