Citing a lot of advertising examples, the paper will analyze the special style from three perspectives-lexical features, syntactic features, rhetoric devices.
本文将引用大量广告实例，从词汇特征、句法特征和修辞手段这三个方面分析这种特殊文体。
In comparison with the neighboring words, features of rhetoric terms in modern Chinese are revealed. Firstly, rhetoric terms are a lexical expression, they have their figurative meanings when formed.
近代汉语修辞词语的特征是在与其邻近词汇现象的比较中显现出来的。
In comparison with the neighboring words, features of rhetoric terms in modern Chinese are revealed. Firstly, rhetoric terms are a lexical expression, they have their figurative meanings when formed.
近代汉语修辞词语的特征是在与其邻近词汇现象的比较中显现出来的。
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