The advertisement producers break the Cooperative Principle (CP) and use implicature to achieve better effect and cooperate with the customers in the course of design.
广告制作者常常采用故意违反合作原则的方法，通过隐涵之义，来取得更好的宣传效果，达到与顾客合作的目的。
In order to maintain the bound awareness producers spend much money on advertisement, this is the reason why well-known bound products expensive in commonly.
而为了维系“品牌知名度”，生产者往往需要支出大量的广告费用。这也是为什么名牌产品往往很贵的原因所在。
In order to maintain the bound awareness producers spend much money on advertisement, this is the reason why well-known bound products expensive in commonly.
而为了维系“品牌知名度”，生产者往往需要支出大量的广告费用。这也是为什么名牌产品往往很贵的原因所在。
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