During soccer's World Cup last summer, for example, Adidas used real-time scores and games to attract thousands of fans to a website set up for mobile-phone access.
例如，在去年夏天的足球世界杯期间，阿迪达斯利用实时比分和比赛来吸引成千上万的球迷访问一个为手机接入而设立的网站。
That was nothing though, compared to German, Italians, and the French, who stayed up around an hour and a half later on various days throughout the summer to watch the Cup.
与德国人、意大利人和法国人相比，这算不了什么。整个夏天，他们在不同的日子里晚睡一个半小时，就是为了看世界杯。
That was nothing, though, compared to German, Italians, and the French, who stayed up around an hour and a half later on various days throughout the summer to watch the Cup.
与德国人、意大利人和法国人相比，这算不了什么。整个夏天，他们在不同的日子里熬夜一个半小时，就是为了看世界杯。
Walcott was denied any sort of pre-season last summer and he went on to suffer an injury-hit campaign, which culminated in his omission by Capello from the squad for the World Cup finals.
去年夏天沃尔科特无缘所有赛季前比赛，一直承受着与伤停的抗争，并以卡佩罗把他排除在世界杯决赛圈大名单之外而告终。
During the football world Cup this summer, South Africa worked hard to present a safer, friendlier face to the world and serious incidents were kept to a minimum.
今夏的世界杯足球赛，南非努力给世界展示一个更安全，友善的面孔，严重事件的发生也保持在最低水平。
The United States had been 1-7-1 against No. 1 teams, beating Brazil in the 1998 CONCACAF Gold Cup and tying Argentina last summer in an exhibition at Giants Stadium.
美国队与世界第一球队的战绩为1胜7平1负，曾在1998年的中北美及加勒比海地区金杯赛上战胜了巴西队，在去年夏天巨人球场的一场友谊赛中战平了阿根廷。
Brazilian legend Pele believes both England and Italy have strong chances of winning the World Cup in Germany this summer.
“球王”贝利日前对逐鹿德国世界盃的各支队伍进行了点评，他认为英格兰队和义大利队今夏最有可能夺得冠军。
Kashi's Summer Berry Granola has 18 grams of sugar per cup, which - unless it's coming from fruit - is more than you should ever see on your breakfast table.
KASHI夏日浆果麦片每杯含有18克糖，除非这些糖分来自于水果，否则它们从不应该出现在你的早餐桌上。
Stoke manager Tony Pulis defended his supporters over their treatment of Terry and claimed that the Chelsea captain will come home a hero if England win the World Cup in South Africa this summer.
斯托克城队主教练TonyPulis为己队支持者对Terry的态度辩护，并声称如果切尔西队长能率领英格兰队在今夏的南非世界杯上夺冠，那他将成为英雄！
The world cup in South Africa continues to be one of the hottest events of the summer and the fascination for this event continues strong as we approach the finals.
现在正在南非举行的世界杯正是如火如荼的战斗阶段，这是今年夏天最热门也最流行的赛事。 现在这项极具魅力的赛事即将进入决赛阶段。
Scotland are not at the World Cup this summer but Andy Murray believes England's presence in South Africa could help him achieve his dream of winning a first grand slam title, at Wimbledon.
今年夏天，苏格兰没打进世界杯，但是安迪·穆雷认为，英格兰现身南非有助于实现他的梦想——在温布尔顿摘下首个大满贯。
The main draw is Alacati, a sheltered beach town that last summer was the site of the Professional Windsurfers Association Slalom World Cup.
当中的主要焦点是阿拉卡提，一个受保护的海滩小镇，去年是职业帆板障碍赛世界杯赛事的举办地。
It is difficult to envisage much of an improvement between now and the summer, so goalkeeping ability, or lack of it, could be a massive handicap for the six African teams at the World Cup finals.
这让人很难想象今年夏天闯入世界杯的六支非洲队伍会有多大长进，门将问题将会使他们在世界杯上很难有所作为。
It will be like it is for the England senior boys, who went to the World Cup last summer.
这当然说的是英格兰国脚，要知道去年他们才去了世界杯。
But Torres is set to play for Spain at the Confederations Cup in South Africa this summer.
但是托雷斯这个夏天将会代表西班牙在南非征战联合会杯的比赛。
On a splendid summer afternoon England's hopes and dreams for the World Cup took flight yesterday.
昨天，在阳光灿烂的夏日午后，英格兰的世界杯希望和梦想起飞了。
This year, there's no World Cup, so I know it could be a very long summer.
今年没有世界杯，所以我知道这会是一个很长的夏天。
All London had poured into the Park, draining the cup of summer to its dregs.
全伦敦的人都拥到公园里来，从夏天的酒杯里喝掉那残剩的酒脚。
'In the summer I sometimes get up before it's light, watch the sun come up, make a cup of tea, read a book, listen to birds... it's wonderful, really tranquil.'
夏天，我有时候会在天亮前就起来，看着太阳升起，泡一杯茶，读一本书，听鸟儿歌唱……这真是太美了，真的很宁静。
"While trawling through the World Cup posters from this weeks Joy of Six, I noticed that the 66 World Cup was played significantly later in the summer than the other finals," writes Jeremy Nash.
我翻看着最近杂志上的一些世界杯海报，注意到在66年夏天，世界杯决赛阶段的比赛要比其他各届明显延后开始。
Qatar will stage a World Cup in and around Doha in a desert summer but promises state-of-the-art technology to cool fans and players alike.
卡塔尔将在多哈及周边地区举办世界杯，其时正值沙漠地区酷暑难当的夏季，但卡塔尔承诺会用一流的科技为球迷和运动员等人降温解暑。
It should not be forgotten there is a World Cup next summer and all our players want to play in it.
不应该忘记的是，明年夏天有世界杯比赛，没有球员想错过。
Empoli have confirmed they will sell the Argentine midfielder this summer after his exploits helped take the club to an historic first UEFA Cup qualification.
恩波利已经确认在今夏出售阿根廷中场，尽管此前阿尔米隆已经帮助该队取得的历史上的最好的成绩，杀入下赛季的联盟杯赛。
The Newcastle United striker was injured during England's match with Sweden in the 2006 World Cup Finals last summer and missed nearly all of the following season.
纽卡射手在2006年夏天世界杯决赛圈英格兰对阵瑞典的比赛中受伤，几乎错过了接下来一整个赛季的比赛。
The Newcastle United striker was injured during England's match with Sweden in the 2006 World Cup Finals last summer and missed nearly all of the following season.
纽卡射手在2006年夏天世界杯决赛圈英格兰对阵瑞典的比赛中受伤，几乎错过了接下来一整个赛季的比赛。
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