Strong brands should not make radical changes.
强大的品牌不应该进行彻底的改变。
Retailers tell us that strong brands sell without promotion.
零售商告诉我们，强大的品牌不需要促销就能大卖。
Marketers needs strong brands and icons that people can identify with.
经销商们需要的是人们能够容易辨认的、印象深刻的商标与形象。
For their part, landlords and hosts can associate themselves with strong brands.
对他们来说，业主可以与强大的品牌联合合作。
But there are plenty of examples of strong brands hitting nasty bumps in the road.
但是，也有很多大品牌摔跟头的例子。
BATA has several strong brands including Winfield, Benson and Hedges and Dunhill.
BATA拥有几个较强的品牌，包括温菲尔德、金边臣以及登喜路。
Relying on mass media campaigns to build strong brands may be a thing of the past.
依靠大众媒体的宣传来创建强大品牌的时代，可能已经一去不复返了。
Despite all these forces, companies that build strong brands have big advantages over rivals.
尽管存在所有这些不利因素，面对竞争者，打造了强大品牌的公司仍拥有很大优势。
That very little of this effort has been converted into strong brands is something of a puzzle.
然而，这些努力几乎没有转化成强大的品牌，这一点令人困惑。
Banks will have a hard time in 2009 rebuilding any kind of confidence, let alone strong brands.
2009年，银行要重建信任都很困难，更不用说重建品牌了。
In such circumstances, to study the competitiveness of hotels' strong brands is very urgent and important.
在这种情况下，本文选取对饭店强势品牌竞争力的研究就显得紧迫且重要。
Both have prospered by exploiting their strong brands to sell what are really commodities-coffee and cola-at premium prices.
两家公司的成功，很大程度上归功于开发自己的强大品牌，通过溢价策略来销售真正的商品-咖啡和可乐。
In developed markets, makers of elaborate handsets such as Nokia, RIM and Apple have strong brands and fiercely loyal customers.
在发达国家的市场中，像诺基亚、RIM和苹果公司这样生产高品质手机的制造商都拥有自己的强势品牌和极为忠实的客户群。
In the market competition, winners have to implement advantageous market strategies and spare no effort to build up strong brands.
企业只有实施正确的品牌战略，着力打造优势品牌，才能在日益激烈的市场竞争中取胜。
Our focus is on leveraging our strong brands and talented team in order to deliver long-term profitable growth and enhanced value for our shareholders.
我们的重点是利用我们强大的品牌和优秀的团队，以此来推动企业长期盈利增长和提高我们的股值。
Anywhere we look, there are brands and strong brands are the ones which successfully come across a wide variety of product categories (Campbell, 2002).
我们可以看到，在任何地方，有名品牌和强大的品牌都成功地跨越了各种各样的产品类别(坎贝尔，2002)。
“But broadly speaking, the German industry has a large and loyal audience, strong brands and editorial resources to manage that transition,” says Mr Nielsen.
“但是，一般来说，德国市场拥有的巨大而忠诚的读者群，强有力的品牌以及编辑资源能够应对这种转变” Mr Nielsen先生说。
Ms Seddon argues that strong brands allow companies not only to increase their revenues and margins but to deploy capital better and gain ancillary advantages.
塞登提出，强大的品牌不仅能让公司提高收入和利润空间，也能让它们更好地配置资产，获得附带优势。
Just choose a large number of strong brands and companies before buying sufficient communication, we can effectively avoid the surge of installation and service is not the case.
只要选择一些有实力的大品牌，购买前与企业进行充分的沟通，就可以有效避免泛起安装和服务不到位的情况。
Strong brands the general supermarket chain enterprise have more constraint, and for their own brands, chain supermarkets have absolute control, can not restricted by manufacturers.
强势的制造商品牌一般对连锁超市企业有较多约束，而对于自有品牌，连锁超市则拥有绝对的控制权，可以不受制造商的制约。
Recently, more multi-national FMCG companies are making more investments in China. They do not only try to build strong brands, but also focus on building successful marketing channels.
随着大量跨国快速消费品制造企业加大在华投入力度，不仅品牌如何宣传是这些公司不遗余力的研究对象，营销渠道建设更成为了他们研究的重点。
Watertight IP laws, protecting brands and inventions, are particularly strong in Switzerland thanks to the country's strong tradition of innovative biotech enterprises.
瑞士有非常严密的知识产权法律对商标和发明的保护特别强这是由于瑞士传统上一直致力于保护他们的生物技术企业。
Many other travel brands, including Marriott, Starwood and Hertz also have strong social media presences.
许多其它的旅游品牌，如万豪酒店、喜达屋酒店和赫兹租车公司，也在社交媒体上建立了强大地位。
Many other travel brands, including Marriott, Starwood and Hertz also have strong social media presences.
许多其它的旅游品牌，如万豪酒店、喜达屋酒店和赫兹租车公司，也在社交媒体上建立了强大地位。
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