When a new portal is being built to replace an existing Web site, you can often look at existing analytics to try and understand how users might behave.
在构建新的门户以替换现有的网站时，您常常可以查看现有的分析结果，以尝试和了解用户的行为习惯。
Last week, we Shared some web analytics basics for small businesses or web site owners new to tracking website visitor data.
小企业或网站所有者对记录网站访问数据相对陌生，上星期，我们和他们分享了一些网页分析基础的内容。
With web analytics, you can see what people are doing on your site 24 hours-a-day, 7 days-a-week.
通过web分析，你可以实时观察用户在你网站上的行为，每天24小时，每周7天。
Web analytics offer quantitative insight into user behaviour. They can be used to benchmark site performance and report to management.
Web分析可以得到与用户行为有关的定量的结果，这被用来给站点表现建立基准点以及给管理层提供报告。
Second, web analytics data tells what people do on a web site, but not why they do it, which is why it is important to use analytics data to inform and direct more qualitative user research methods.
第二，web分析数据能讲述在一个站点上人们在做什么，而不是为什么这样做，所以去应用分析数据去确认和指导更多的定性的用户研究方式显得尤为重要。
Second, web analytics data tells what people do on a web site, but not why they do it, which is why it is important to use analytics data to inform and direct more qualitative user research methods.
第二，web分析数据能讲述在一个站点上人们在做什么，而不是为什么这样做，所以去应用分析数据去确认和指导更多的定性的用户研究方式显得尤为重要。
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