"We tended to exaggerate complexity," says Simon Clift, the chief marketing officer.

“我们总是倾向于强调复杂性”，首席销售官Simon Clift说。

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Simon Clift, chief marketing officer of Unilever, the consumer products conglomerate, said that on average, the company was paying about 5 percent less for AD space and time than it did last year.

消费品集团联合利华的首席营销官Simon Clift表示，平均来说，目前该公司在广告版面和时段上所支付的价格比去年要低约5%。

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Simon Clift, chief marketing officer of Unilever, the consumer products conglomerate, said that on average, the company was paying about 5 percent less for AD space and time than it did last year.

消费品集团联合利华的首席营销官Simon Clift表示，平均来说，目前该公司在广告版面和时段上所支付的价格比去年要低约5%。

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