Share of wallet turns into share of wall and you can't grow any more.
当钱包份额的问题转变成了墙壁份额，你就没办法再增加墙壁了。
Which is why share of wallet makes so much more sense than share of market.
这就是为什么钱包份额比市场份额重要的原因所在。
He's a brilliant marketer, of course, so he's not focused on more. He's focused on share of wallet.
他是个天才的营销人，所以他不会只关注数字，而更看重钱包份额。
Spending on most other categories will rise faster, however, so food's relative share of wallet will actually decline.
但其他消费大类增长得更快，因此食品所占的消费比例将有所下降。
That's why you need to be realistic about how much share of wallet you can honestly expect, and why job one is delighting existing customers so much that they can't help but tell their friends.
这就是为什么你必须理性而诚实地估计你能够占有的墙壁份额，而且为什么工作中的头等大事就是尽量取悦现有的老客户，使他们感到无以为报，感激涕零地告诉他们的朋友。
That's why you need to be realistic about how much share of wallet you can honestly expect, and why job one is delighting existing customers so much that they can't help but tell their friends.
这就是为什么你必须理性而诚实地估计你能够占有的墙壁份额，而且为什么工作中的头等大事就是尽量取悦现有的老客户，使他们感到无以为报，感激涕零地告诉他们的朋友。
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