Conceptual metaphor is a persuasive and effective means to express the advertiser's selling idea.
概念隐喻具有很强的说服力，可以有效的传达广告商的销售理念。
A good basic selling idea, involvement and relevancy, of course, area simportantas ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got no thing.
一个具有销售力的创意，基本上从未改变过，必须有吸引力与相关性。但是，在广告噪音喧嚣的今天，如果你不能引人注目并获得信任，依然一事无成。
Kevin came up with an idea to raise money by selling vegetables.
凯文想出了一个主意——通过卖蔬菜来筹集资金。
Its short life seemed to sum up all that was wrong with the idea of bypassing shops and selling food directly to consumers.
它短暂的生命似乎说明一切企图绕过商店直接向顾客出售食品的想法都是错误的。
They just thought that selling t-shirts would be a novel idea for the Internet.
他们只是简单的认为销售T恤衫将是因特网上的一个新概念。
The idea that all this can be reduced to money - that doctors are just "providers" selling services to health care "consumers" - is, well, sickening.
将所有这些统统降低为金钱，视医生仅为向医疗保健“消费者”销售服务的人，这种说法真有点让人寒心。
The people who wrote the books had no idea what was involved. They were only interested in selling books.
写这些书的人根本就没有考虑到这些书意味着什么，他们所关心的只是把这些书卖出去。
Still, the idea of restraining carbon emissions is not an easy sell in countries that have grown rich from selling hydrocarbons and have enough cash to import water and food.
尽管如此，限制碳排放的观念在通过销售碳水化合物致富且有足够现金进口水和食物的国家很难推广。
The idea of selling such items still rankles some guardians of Perón’s memory.
出售这些物品的想法对于庇隆的拥戴者而言仍旧刺痛了他们的记忆。
The industry, meanwhile, likes the idea of moving from selling products to selling services, and charging people a subscription for access to online music.
而从行业角度来看，他们倾向于从销售产品向贩卖服务的方向过渡，并且在人们订购网上音乐方面收费。
Many people will find the very idea of individuals selling their organs repugnant. Yet an organ market, in body parts of deceased people, already exists.
很多人会觉得人们出卖自己的器官是令人恶心的行为。不过交易死人器官的市场早已存在了。有关的公司靠这项生意发了大财。
In 1994, when a financial analyst named Jeff Bezos hatched the idea of selling stuff over the Internet, the idea of building a store in cyberspace was fairly radical.
1994年，一位名叫杰夫·贝索斯的分析师萌发了通过互联网销售商品的念头，在网络空间构建一个商店实属突发奇想。
For example, let's take the idea of selling pizza.
比如，我们来看看卖比萨的点子。
He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people.
还在20世纪70年代时，他是最早发现把电脑卖给普通人这一想法据有潜力的人之一。
It doesn't matter if you're selling t-shirts and the occasional album: allowing access to an ecommerce environment with your social network as an identity provider is a supremely bad idea.
不管你是卖T恤也好，还是卖休闲相册也好，把社交网络当成身份提供商，并借此进入商业环境是一个非常糟糕的想法。
Which is why the problem of selling a new idea to the general public can sometimes be a piece of cake, compared to selling a new idea internally to your team.
这就是为什么把一个新的想法推销给普通大众比把它直接推销给你团队的内部人员要简单的原因之所在。
One of its selling points was that in contrast with many other projects, it had a fairly clear idea about what was needed.
其不同于以往的卖点之一，就是该计划对于需要采取那些措施有着较为清晰的认识。
Before you go, remember that whenever you are launching a new product, starting a new project, or even selling a new idea, it's extremely important to think of a great title for the baby.
在读完本文之前，请记住，无论何时，当你推出一个新产品、开始一个新项目、甚至宣传一种新观点的时候，为你的“孩子”起个绝妙的名字至关重要。
With elaborate branding and advertising campaigns, gadget-makers have long promoted the idea that they were selling something more than just a bundle of electronics in a snazzy case.
电子设备的生产商们一向通过精心的品牌建设和营销活动来向大众传递它们并非仅仅在兜售装着一堆电子元件的漂亮盒子而已的理念。
Selling unwanted luxury goods is popular in countries like Britain, Italy and Switzerland, but it is a comparatively new idea in China.
在英国，意大利和瑞士，卖掉自己不需要的奢侈品很流行了，但它在中国这还比较新鲜。
Do this whether you are selling the idea to a single customer for a simple check or moving toward a full blown multi-million dollar product launch.
无论是把设想推销给单一的客户进行简单的核查，还是将数百万成熟的产品投放市场，都要这么做。
The bank is unimpressed by the idea of selling loans on to other investors.
在该银行的记忆中，从未有过向其它投资者发放贷款。
How do you feel about the idea of selling plastic vegetables?
您对我们打算卖塑料蔬菜这个想法怎么看？
Selling pixels on a website is a ridiculous idea but when it comes to the internet, ridiculous ideas have always been the the key to getting ridiculous amounts of money.
但这是互联网的世界，荒谬的想法总是成为带来荒谬般的财富的关键。
Is the selling of services in this way a good idea?
用好市多公司的方式来销售这些服务，会是个好主意吗？
Maybe you can even make some extra money by selling your CDs. There are some serious collectors (who'll probably never get the idea of decluttering) who can pay you to get ahold of your stack.
也许你甚至可以通过出售你的CD攥一些额外的钱。有一些严重的收藏家(可能会有永远不整理)的想法，谁能抓你的堆栈支付你。
Whether you're selling an idea, a project, a product, or even a job in your organization, you must enter that situation with an expert understanding of your audience, and of what they care about.
不管你是在销售一个创意，一个项目，一件产品或者甚至是一份工作，在你的组织中，你必须进入一个专业的状态来仔细理解你的客户，关心什么是他们所关心的。
There are so many things that I see wrong with this approach and why I dislike this idea of selling magic bean stalks to businesses or people willing to listen.
有这么多事情，我认为这种做法不对，为什么我不喜欢这个出售魔豆秆的企业或人愿意听的想法。
Earlier this year the WHO started a campaign against tobacco known as MPower. One of its selling points was that in contrast with many other projects, it had a fairly clear idea about what was needed.
今年早些时候，世界卫生组织发起了一项被称作MPowe的反吸烟运动，这项运动的卖点之一是，它不象其它一些方案，它对于什么是需要做的这一点有相当清楚地认识。
These nine strategies are a strong start to include in your idea-selling toolkit
这9个策略可以作为你的“营销主意工具箱”中强有力的工具。
应用推荐