Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

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The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).

划分的过程和确定目标（选择要针对的划分）及定位（为每个划分设计适当的市场营销组合）不同。

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The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).

划分的过程和确定目标（选择要针对的划分）及定位（为每个划分设计适当的市场营销组合）不同。

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