The first contribution of this research is to apply psychological reactance theory to forced adoption conditions.
第一，本研究由心理抗拒的角度探讨强迫采用对消费者的影响，补足过去研究的不足。
The first contribution of this research is to apply psychological reactance theory to forced adoption conditions.
第一，本研究由心理抗拒的角度探讨强迫采用对消费者的影响，补足过去研究的不足。
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