A "marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product, price, promotion and place.
“市场营销组合”指一系列可控的、战术性的市场营销工具,它们共同作用,以达到公司的目标。它们是:产品、价格、促销和地点。
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
60年代早期也在哈佛商学院的E. JeromeMcCarthy教授提出市场营销组合包括四个要素:产品、价格、地点和促销。
Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter.
传统的营销组合是基于产品,价格,促销,地点营销策略的有效组合而完成柜台式产品购买。互联网的出现,正改变着我们销售产品以及提供各种服务的方式。
Business extention together with advertisement, personal selling and public relations constitute promotion mix.
营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。
Promotion the fourth element in the marketing mix is promotion.
促销营销组合中的第四个要素是促销。
Promotion mix literature can help us better understanding market strategy.
促销组合理论能够帮我们更好地理解市场战略。
In other words, a marketing mix includes four dimensions: product, price, promotion and place.
换句话说,一个营销组合包括四个维度:产品、价格、促销和地点。
Then is promotion mix, such as advertising, personal selling, sales promotion and public relations etc.
接着便是营销组合,例如广告、个人销售、促销和公共关系等。
Then is promotion mix, such as advertising, personal selling, sales promotion and public relations etc.
接着便是营销组合,例如广告、个人销售、促销和公共关系等。
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