Of that outside self-promotion, Kabani suggests a 70/30 split: Most of it should be informative, entertaining, or educational, whereas 30% can be straight brand building.
针对外部自我推销，卡巴尼建议采取三七开的方式。 70%可以采用信息性、娱乐性和教育性的方式，而另外30%可以是纯粹的品牌塑造。
EXAMPLE: Although once unknown outside of the American city of Seattle where the coffee company began, today the Starbucks?brand has become a household word.
咖啡公司星巴克从前在其草创的美国城市西雅图以外鲜为人知，现在成了家喻户晓的品牌。
But this would likely make it more tablet and less laptop — and as a result it would fall outside of the MacBook brand.
但是有可能使得它更像平板电脑而不是笔记本，这就导致它会脱离MacBook品牌。
The number of consumers willing to switch to a brand outside their "short list" has dropped.
愿意换用一种自己“选择名单”以外的品牌的消费者数量下降。
A brand shows the image of it outside and central value inside.
一个品牌，对内表现为核心价值，对外表现为品牌形象。
In apparel, for example, the number of consumers willing to consider a brand outside their usual consideration fell from 40 per cent in 2011 to just below 30 per cent in 2015.
以服装为例，愿意考虑自己通常考虑范围外的品牌的消费者已从2011年的40%降至2015年的略低于30%。
The idea of using a signature scent as a brand identifier has been slow to catch on outside the fashion industry.
相对于时尚业来说，利用标志性香水作为品牌鉴别物的办法一直都不太流行。
When the graduation day finally comes, we are supposed to step into a brand-new world outside with confidence.
而当毕业如期而至，我们将充满信心地步入一个崭新的世界。
Some automobile brand has built up a firing bay outside its London's sale spot. There customers may ride in the different vehicles before the purchase.
某汽车品牌在伦敦的经销点外建起了一个试车间，可以让顾客在购车前坐进不同的车内。
The creation of the brand name is a systematic project of setting up the environmental systems both inside and outside the enterprise.
名牌的创建是一项系统工程，既要建立内部环境系统，又要建立企业外环境系统。
Whether Olympics Games or Asian Games in China, we can find our own brand vehicles outside. The declaration once to be considered to shoot a line has come true.
无论是在中国举办奥运会，还是亚运会，会场外一定要有我们自己品牌的汽车。
How to move the obstacle exist in the way of ancient-capital cultural tourism brand construction in Xi'an, spread the special influence of the brand to the outside, is a real and urgent issues.
如何消除制约西安古都文化旅游品牌建设的关键障碍，将西安特有的古都文化品牌向外推广，使西安旅游业在激烈的市场竞争中占据优势。
Absrtact: the game brand is a kind of immaterial assets and it is the game outside image marking.
摘要：赛事品牌是一种无形资产，它是赛事外在的形象标识。
Li JianWu's drama is a blending in tradition and outside culture, a brand-new creation that on the basis of reality needs.
李健吾的剧作是在传统与外来文化交融的基础上，基于现实需要的崭新创造。
In US, there is none of police cars has a foreign brand, let alone is made outside of US.
在美国，没有一辆警车是外国牌子，更别说不是美国制造了。
As a famous enterprise the business, in the traditional media, how can there outside their own network brand marketing plan?
作为知名的企业商家，在传统的媒体宣传之外，怎么能没有自己的网络品牌营销方案？
Terence Tsang, head of the new brand, said it was the first time Levi's launched a new global brand outside of the u.
该新品牌主管特伦斯表示，这是李·维斯首次在美国之外发布新的全球品牌。
Terence Tsang, head of the new brand, said it was the first time Levi's launched a new global brand outside of the u.
该新品牌主管特伦斯表示，这是李·维斯首次在美国之外发布新的全球品牌。
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