This paper firstly introduces the background knowledge about advertising and advertising language and the previous studies on advertising language.
本文首先介绍了广告和广告语言的背景知识以及与广告语言相关的研究成果。
Chapter Two introduces the definition and features of the English advertising slogan, reviews the representative scholars' views on advertising language as well.
第二章归纳英语广告口号的定义，特点和功能，列举了大量相关口号的例子。
The advertising language is the main carrier for advertisers to convey information; therefore, study on advertising language has obviously received a great deal of scholarly attention.
广告语言是广告商传递信息的主要载体，因此，越来越多的语言学者把他们的目光投向了广告语言的研究。
The influence of Chinese and Western culture on advertising language is various, The Chinese and Western advertising language also reflect the Chinese and Western culture in many ways.
中西方文化对广告语言的影响是不同的，同时，中西方广告语言也通过很多方式反映着这两种文化的差异。
The use of English is tightly restricted in advertising or on the radio, and all English-language slogans must by law be accompanied by a French translation.
英语在法国的使用仅限于广告和广播，所有英语标语都要依法附带法语翻译。
Advertising language, as a special kind of communication, exerts a great influence on the consumer's purchasing power.
广告语言作为一种特殊的交际形式，无时无刻不在影响着广大消费者的消费行为。
This paper aims at a study and analysis of three main characteristics of English advertising language from the perspective of pragmatics, based on a large quantity of English advertisements.
本文从大量的英语广告实例入手，探讨英语广告语言的词汇、句式和修辞等三大特点，并从语用学的角度对英语广告语言的语用基础进行分析。
So thorough and theoretical studies on language features of English advertising helps improve both the understanding and designing of successful advertisements.
因此对英语广告语言系统、全面地研究，可以提高对广告的理解，构想出成功的英语广告。
The focus is put on the study of advertising language.
研究的重点是广告语言的应用。
Finally, the impact of China's traditional culture on China's modern advertising language is explored as an important part.
最后重点探讨中国传统文化对中国现代广告语的影响和制约。
Based on these researches, this thesis attempts to investigate into advertising language in light of the theory of cognitive linguistics on iconicity.
本论文在上述研究的基础上，尝试以象似性理论为理论框架对广告语言进行研究。
This paper discourse theory, the principle of cooperation and persuade perspective on the study of three advertising language be read.
本文从话语理论、合作原则及劝服性研究三个角度对广告语言加以解读。
Looking at the classic advertising works, we find that advertising language takes on a variety of styles.
通过分析这些经典的广告作品，不难发现广告语言逐渐呈现出多样化的风格。
Recently, the studies on the advertising language have opened a new way studying advertising language from the Angle of pragmatics.
近来，从语用学角度研究广告语为广告语的研究工作开辟了一条新的道路。
The researches on iconicity, a branch in Cognitive linguistics, have shown that various iconic features are salient in advertising language.
对象似性这一认知语言学分支的研究表明各种象似特征在文学语言以及日常用语中的运用都非常显著。
Drawing on a range of work in pragmatics, advertising and communication, this paper tends to make contribution to this particular communicative dimension of advertising language.
在借鉴大量与语用、广告及交际有关的著作及研究成果的同时，本文希望能对广告语言交际层面的研究作出自己的贡献。
The third chapter compares the literary language and advertising language on fuzziness similarities.
第三章比较了文学语言和广告语言模糊性的相同点。
This thesis also describes some language using features of Russian TV advertising texts from aspects such a speech sounds, glossary, syntax, figure of speech, concrete intertextuality, and so on.
本文从语音、词汇、句法、修辞格和具体互文性等方面描写了俄语电视广告语篇在语言运用上的主要特点。
It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners.
本文作者衷心希望此论文的分析结果能给英语广告的写作者以及广告英语的学习者提供帮助。
Advertising language has a great effect on the consuming behavior of the people in the modern life.
广告在现代生活中无时无刻不在影响着广大消费者。
Advertising language has a great effect on the consuming behavior of the people in the modern life.
广告在现代生活中无时无刻不在影响着广大消费者。
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