Last year Ogilvy persuaded Unilever to launch the Dove "self-esteem fund", a worldwide campaign to persuade girls and young women to embrace more positive images of themselves.
去年,奥美说服联合利华推出多芬“自信基金”(self - esteem fund),在全球开展宣传,说服女孩和年轻女子更积极地看待自己的形象。
"When you look at advertising versus public relations, it's not going to be those clearly defined silos," says Christopher Graves, the boss of Ogilvy public relations Worldwide.
奥美公共关系国际集团老板克里斯托弗·格拉夫说:“当你比较广告和公关时,这种对比并非泾渭分明。”
Thomas Crampton (thomas.crampton@ogilvy.com) is the Hong Kong-based Asia-Pacific director of Digital Influence at Ogilvy Public Relations Worldwide.
ThomasCrampton( thomas.crampton@ogilvy.com),奥美公共关系国际集团数字影响力的亚太区总监。
I am the President of Ogilvy Public Relations Worldwide, North Asia.
现担任奥美公关北亚区总裁一职。
Agencies recognized as "particularly strong" in a company statement were Hill & Knowlton, Burson-Marsteller, and Ogilvy PR Worldwide.
公认特别牛逼的是伟达,博雅,奥美公关全球。
Agencies recognized as "particularly strong" in a company statement were Hill & Knowlton, Burson-Marsteller, and Ogilvy PR Worldwide.
公认特别牛逼的是伟达,博雅,奥美公关全球。
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