Provide pre-existing offline community with a complementary online service.
向已存在的实体社区提供辅助的网络在线服务。
Facebook made important product decisions that ensured harmony and trust between the offline community and the online service created.
Facebook作了很重要的产品决策，保证实体社区和在线服务之间的协调和信任。
These measures aim to make users feel that the site is exclusive and limited to members in their offline community (colleges and universities).
这些措施的目的是让用户感到网站是排外的，仅限于他们实际所在的社区(学院或大学)内部的人员。
The larger picture here is that Facebook created a high utility online service for enabling pre-existing social behaviors within an offline community.
这里更大的视图是Facebook为已存在的实体社区内的社交活动创建了一种更实用的在线服务。
This makes for an interesting lesson learned: it's easier to piggyback off a pre-existing community with offline behaviors that drive online service usage.
我们从中可以学到的经验是：在已存在的实体社区基础上，对非在线业务提供实用的在线服务更容易。
I want to take a break from all the hard work building community (does that get a wink?) to share some of what I believe is the core of successful community building (on or offline).
来和大家分享一些我认为是成功的社区建设(在线或离线)的核心。
The Etsy community also meets offline, though, at Etsy-sponsored craft fairs in cities around the globe.
此外，Etsy社区还进行线下聚会，参加Etsy赞助的工艺品集市。
Our Responsibilities to Our Community, On and Offline
我们的责任，之于线上和线下的社区
Be active online and offline within your community.
在你的圈子中，在线上和线下保持活跃！
Be active online and offline within your community.
在你的圈子中，在线上和线下保持活跃！
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