But I, like many, believe social media is just a new tool that's making PR more effective - and weeding out the truly great PR executives from the not-so-great.
与许多人一样我也认为，社交媒体是一种新工具，它使得公关更为高效，不仅如此，我们还可以通过社交媒体从普通人中筛选出真正的公关经理。
Besides noting the decline of traditional news outlets, some in PR see new opportunities in the cacophony of voices in online social media.
除了注意到传统新闻业影响力的下降，一些公关业人士还在社交媒体嘈杂声中看到了机会。
Social media helps PR executives to build more new relationships, across a wider landscape and in a sustainable fashion never before possible.
社交媒体可以帮助公关经理建立更广泛的关系，不论横向还是纵向比较，这些关系网都是前所未有的。
Earlier this year, a friend of mine who runs a small PR company in Dubai moved with his team into a new office in Dubai Media City.
我有一位朋友在迪拜经营着一家小型公共关系人力资源公司。今年早些时候，他将公司的办公室搬进了迪拜媒体城内。
It attributed the growth for PR and public affairs to the use of new technologies, new media, and polling techniques.
增长主要归功于使用数字公关及公共事务收入。
It attributed the growth for PR and public affairs to the use of new technologies, new media, and polling techniques.
增长主要归功于使用数字公关及公共事务收入。
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