Your ad must attract attention, stimulate consumers' interest, create a desire for your product, and motivate people to take action to buy your product.
你的广告必须能吸引注意力，激发消费者的兴趣，令人产生对你产品的欲望，并激励人们采取行动来购买你的产品。
A new pair of running tights or a cozy fleece will help motivate you to get out for a run.
一条新的运动紧身裤袜或一件舒适的羊毛衫将有助于激发你去跑步。
A gamification strategy that is not sufficiently thought through or well tailored to its players may engage people for a little while, but it will not motivate people in the long term.
一个没有经过充分思考或是适配用户需求的游戏化战略可能会在短期内吸引人们的注意力，但从长远来看它不会激发人们的积极性。
He had to learn management skills as he went, figuring out how to hire, train and motivate employees for his stores.
他不得不去学习管理技巧，如何雇佣和训练员工以及如何激发员工为店铺工作的激情。
It might motivate a few to do their best work, but for most, this haunting belief that we always have to be "on" can be paralyzing.
虽然这有可能激励几个人去竭尽全力工作，但对大多数人来说，这个萦绕心头的、每时每刻都必须使用的信心，会被麻痹。
For me, it had the opposite effect, not that they didn't motivate me, but I realized that the things I was doing weren't moving me towards my goals.
但对我来说却是相反。并不是这些目标没有激励我，而是我意识到我所做的并没有让我与目标缩短距离。
By starting your day setting your 10 top goals you jump-start your creativity - which will motivate you for the rest of the day.
通过设定前10个目标来开始新的一天会启动你的创造性思维——这将使你一整天都得到激发。
It is time for us to pull up our socks and make the correct career choices that will motivate and stimulate a passion to live life to the maximum.
现在是时候启程做出正确的事业抉择了，这些抉择要让我们自身有所提高并能够激励我们达到生活的极限。
This research has several implications for productivity - both in terms of how we motivate ourselves to get things done and how we motivate others.
这项研究对于生产力有很多的启示——我们怎么激发自己去做成事情，怎么去激发别人。
You can't motivate people. The best you can hope for is to inspire them with your actions.
人们是不能被激励的，你顶多只能用自身的行动来启发他们。
Studies do suggest that higher levels of PPD symptoms in mothers motivate more child care by fathers, and increased social support is one of the best predictors for the remission of PPD.
研究也确实标明，母亲的产后抑郁程度越高，会激发父亲对孩子更多的关照，而社会支持的增加可以很好地预测产后抑郁症的康复。
Brainstorm for greater fulfillment: One great way to brainstorm and, thereby, motivate workers is to set up employee focus groups.
为取得更大成就群策群力：集中群体智慧的上佳方法就是成立以员工为核心的团体，进而激励员工。
Hopefully this 1 minute, GTD-based lesson will set you on the right track and motivate you to implement a similar system in your own life, a system for productively getting things done.
希望这一分钟基于GTD的课程，能让你走上正确的轨迹，激发你在自己的生活中实施一个类似的方法，一个有效处理事情的方法。
“The manufacturers need high gas prices for people to accept those cars, ” said Maryann Keller, an automotive consultant. “Gasoline prices motivate behavior.”
“制造商需要高油价让民众接受这类车”，汽车咨询师MaryannKeller表示，“油价可激发人的行为”。
The planning process set the stage, and Yarter was ultimately able to use the big-picture perspective to identify opportunities for early successes that would help motivate the team and the clients.
计划流程进行了总体规划，Yarter最终能够从全局视角确定有机会较早获得成功，这有助于激励团队和客户。
Pagan, who works in advertising, complained to the school district, saying fast food for high marks was a tasteless way to motivate kids.
在广告行业工作的Pagan向学校所在学区抱怨，说以快餐食物作为激励孩子拿高分的方法是不应当的。
Next, to motivate, you must show a need for change (and that need can't just be the lack of your solution).
下一步，要想把人们煽动起来，你要让他们知道改变的需要（而这种需要不仅仅是因为缺少你的解决方案）。
Asking yourself some key questions will lead you to some amazing discoveries, and possibly motivate you to do what it takes to create the life you envision for yourself.
问你自己几个关键的问题，将会有令人惊异的发现，也许会激发你去做那些能创造你自己向往生活的活动。
That alone should be enough to motivate us to overcome uncertainty and go for it while we still can.
那本身就足以激励我们去克服所有的不确定性，并在我们仍能为之努力时全力以赴地去做。
We will also motivate the need for a hybrid approach that combines elements of all of the disciplines, with a number of distinct, new elements.
我们还将推动对混合方法的需求，这种方法把所有这些规则中的原理与许多独特的新原理组合起来。
If you're not trying to persuade people for the kingdom, what would motivate you to do so?
如果你还没有为神的国劝人，那么什么才能够激励你这么做呢？
In this way, I can help motivate you, help you enjoy working for WHO.
这样，我就能帮助你们提高积极性，帮助你们热爱为世卫组织工作。
To motivate a man to go shopping, give him clear criteria - colours, sizes, brands, styles - and tell him where you will shop and for how long.
要说动男人去买东西，就要给他一个明确的标准——颜色、尺寸、品牌、样式——还要告诉他，你会去哪里买，要多长时间。
Look for new sources of inspiration that will give you fresh ideas and motivate you to generate unique answers to questions.
寻找新的灵感来源，这将给你提供新的思路，并激励你给出问题的独特的答案。
If you feel unhappy, for whatever reason, try to consider what would motivate you.
如果你不高兴，不论什么理由，考虑一下什么能给你动力。
Instead, we should be sending specific messages when trying to motivate our staff, our team, our customers, or our friends - not just a call for action but a call for this particular action.
相反，当我们想要激励自己的员工，团队，顾客，或是我们的朋友时，我们应该发送出一些具体的信息——不仅仅是让大家开始做事情的提示，而更应该是一些具体行为的提示。
Effective health warnings, especially those that include pictures, have been proven to motivate users to quit and to reduce the appeal of tobacco for those who are not yet addicted.
有效的健康警示，尤其是包括图片的警示，已被证实可推动吸烟者戒烟，并可减少烟草对尚未成瘾者的吸引力。
Concern for health can also motivate ethical behaviour in industry, as when pharmaceutical companies dramatically cut prices for AIDS medicines.
卫生关注还可推动工业界的道德行为，制药公司大幅降低艾滋病药品价格就是一个例证。
Whether you are having trouble dealing with rude people or you are looking for forgiveness and meaning in life, Urban Monk will give you a great story and a lesson that will motivate and inspire you.
无论你是同粗俗无礼的人产生了矛盾，还是你想寻求原谅和生命的意义，“大隐隐于市”都将通过一个伟大的故事或是一节课去感化你。
In these situations, pay for performance can often seem unfair and arbitrary, and the result can demotivate, rather than motivate, employees.
在这种情况下，根据业绩支付薪酬经常显得不公平而随意，结果反而会打消员工的积极性，而不是激励他们。
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