There's more hype to these products than there is reality.
这些产品有更多的超出实际的大肆宣传。
I'm very guarded about saying that, because the last thing he needs is more hype.
我很谨慎地说，因为过去的事，他需要的是更多的炒作。
Some say there is more hype than business, but few big firms are willing to risk missing out.
一些人认为这未免夸大其词，但大公司中却几乎没有哪家愿意冒险失去这个机会的。
Products that claim to speed up your metabolism are often more hype than help, and some may cause undesirable or even dangerous side effects.
那些声称能提高你代谢速度的减肥药，往往言过其实，甚至会带来不良或危险的副作用。
The hype machine is going full bore and people are searching for more information about products that can give them a competitive edge.
这种大肆渲染的广告逐渐使人感到厌倦，人们开始寻找更多的关于产品的信息，好让他们感受竞争的刀锋相对。
This time, the hype centers on more precise ways to sell.
这一次，炒作集中于以更精准的方式销售商品。
Even though it is starting to gain more momentum, it is small if you compare it to the early hype around EJB.
即使它开始得到更多动力，但与早期围绕EJB所作的宣传相比，这个动力还很少。
Rather there seems to be less hype and more reality about BRIC's place in a world in which manufacturers are chasing lower costs of production and distribution and seeking new markets.
相反地，从某种程度上说，在当今这个制造商们追求低成本生产及分销、寻求新市场的世界里，金砖四国的地位似乎少了几分夸大其词，倒多了几分真实了。
With more than 400 responses, only 11% of you said it is just hype. 61% said you think it is important, including 21% who think Augmented Reality is both important and hype.
400条回应中，只有11%的人认为增强现实技术是噱头，而61%的人认为它很重要，其中21%的人认为增强现实技术很重要，但有些言过其实。
After more than a decade of hype, biometrics-the use of body measurements such as eye scans or fingerprints to determine or verify identity-is finally taking off.
生物识别是指通过检测人体的某部分(例如眼睛、指纹)来检测或验证身份，经过十几年的大量宣传，此技术的应用终于推广开来。
Cloud computing: More than marketing hype?
云计算：仅仅是营销口号吗？
This is the moment where the marketer becomes a smart marketer and realizes that changing the offer or the product is more important than changing the hype.
这里又要体现出聪明的营销者比普通营销者高明的地方了：意识到与其吹得天花乱吹，不如改变服务或产品。
The results and forecast should boost Apple's stock price, which has charged upward for more than a year amid the hype surrounding the launch of the iPad tablet.
苹果公司因其长达一年的为iPad平板电脑发行造势的疯狂宣传而备受指责，而其良好业绩和向好预测使其股票价格上升。
And despite all the celebrity hype surrounding the wedding, only 32% think the event is more about glamour and celebrity than British values (52%).
尽管围绕婚礼名人云集，但只有32%的人认为这场婚礼魅力及名人展示超过对英国价值的展示。
What I do object to is the breathless hype visited on this product before hardly anyone has actually used it, and more importantly, used it for awhile.
我明确地反对这款产品进行这种令人窒息的炒作，在几乎没有人真正使用过之前，更别说用过一段时间之前。
However, on a more serious note - is all this unreal? Is this all media hype? Aren't we already in the middle of a recession?
然而，严肃地说，这一切是真的还是媒体炒作？难道我们没有处于经济衰退之中吗？
Fans in the crowd were mostly appreciative of the photograph, though some were more impressed by his football prowess than the media hype for this latest underwear campaign.
人群中的大部门粉丝都很浏览这幅告白照，但有些人更为他的球技折服，而不是最新亵服告白中的媒体宣传形象。
Skeptics, however, say the rising prices have more to do with hype than scarcity.
不过，怀疑论者认为，价格上涨与其说是因为稀缺，倒不如说与炒作有关。
The services line is one of the fastest growing revenue streams at Apple, up 22% over the past year, and it has gotten more than a bit of hype from Cook on quarterly earnings calls.
这些服务已经成为苹果公司营收增长最快的业务之一，近一年来的增幅达到22%。库克也在几次季度收益会议上对其服务业务的增长做了浓墨重彩的宣传。
With that hype, you have to sell a lot of records, and I've done more than a million.
在大肆的宣传下你必须唱片大卖，我已经售出超过一百万张。
With that hype, you have to sell a lot of records, and I've done more than a million.
在大肆的宣传下你必须唱片大卖，我已经售出超过一百万张。
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