Based on the introduction of behavioral finance, the paper put focus on mental accounting approach to explain anomalies effectively.
本文在介绍行为金融理论的基础上，重点突出心理会计理论，应用心理会计理论有力地解释了金融异象。
And the mental accounting discovered by behavioral economists abrogate the assumption of perfect substitutability of economic resources.
思维会计原理作为多元的结构化过程，取消了经济资源的完全可替代性。
This paper discusses some recent researches on the role of mental accounting and reason-based choice in the formation of consumer preferences.
心理会计与推理选择是行为决策理论的两个重要领域，本文主要综述它们在消费者偏好建构中的作用。
In addition, Mental Accounting, Ambiguity Aversion and Regret Aversion also make preferences of investors deviate the classical rational theories.
此外，心理会计、模糊厌恶和后悔厌恶也使得投资者的偏好选择行为偏离了经典的理性理论。
Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities.
心理会计是一套用于个人和家庭的认知操作，组织，评估和跟踪的金融活动。
One strategy to keep spending in check is to employ what's known as mental accounting - dividing your money into separate mental accounts that you treat differently.
保持支出可控的一种策略是采用所谓的心理记帐——将钱分别存入不同的心理账户，并予以区别对待。
Under the mental accounting research model, this paper analyzes the process of mental accounting for bidders in online auction and researches on the initial fund of auction mental accounting.
本文在网上竞买的概念、特点分析的基础上，对网上竞买与网上拍卖的差异及其存在的问题进行了探讨。
Under the mental accounting research model, this paper analyzes the process of mental accounting for bidders in online auction and researches on the initial fund of auction mental accounting.
本文在网上竞买的概念、特点分析的基础上，对网上竞买与网上拍卖的差异及其存在的问题进行了探讨。
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