Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
其次,百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化,才能真的接受社会营销。 因为社会营销的成功仰仗于放开手,交由大众去做。
The dualistic social function of mass culture can be illuminated in five aspects.
大众文化的两重性社会功能可以在五个层面上加以阐释。
Advertising is a mass art, complying with the social conventions and customs and satisfying the mass aesthetic culture level and aesthetic mentality.
广告是一门大众化的艺术,它要遵循社会文化习惯和迎合大众的审美文化水平和审美心理。
The theory of culture industry is a vital conception in the social criticism theory of Frankfurt school, and the phenomena of mass culture symbolizes a new culture mode.
文化工业理论是法兰克福学派社会批判理论的重要概念,大众文化现象则标志着一种新的文化模式。
Influence of social culture, especially feminist culture, can exert influence on mass media.
社会文化特别是女性主义文化的影响,对大众传媒无疑有着不可忽视的影响。
The origin of Mass Culture is historically rational in terms of transformation of social culture.
再从宏观的社会文化形态变迁的角度来分析,说明大众文化的出现更有其历史的合理性。
The mass culture is the cultural mainstream of present time, it infiltrates into every aspect of the social life.
大众文化是现时代的文化主流,它渗入到社会生活的方方面面。
The thinking history and the social history researcher should shift emphasis to the mass culture aspect, because the seepage from outstanding person culture to the mass culture is a difficult process.
思想史、社会史研究者应将研究重点转移到大众文化方面,因为精英文化对大众文化的渗透是一个艰难的过程。
In this article mass culture refers to the culture that is based on social large production, via modern technology and media, to copy and consume in a large scale.
本文中的大众文化是指以社会化大生产为基础,利用现代技术和传播媒介,面向大众进行批量复制和消费的文化形态。
The former refers to a kind of social movement or culture, while the latter indicates a kind of mass media.
前者代表一种社会文化或社会运动,后者代表一种大众文化媒介。
This paper analyzes the form, cause and social significances of this mass culture in the light of Lin Yutang's translation practice.
本文以现代翻译家林语堂的翻译实践为主例,从美学角度分析了这种通俗翻译的表现形式、产生原因和社会效果。
During the early years in the 20th century the generation of mass-culture had become a hot phenomenon in social life, and mass culture has been one of the fields to which the academic circle attended.
早在二十世纪初,大众文化的产生就已经成为社会生活的热点现象,也成为学术界最关注的领域之一。
During the early years in the 20th century the generation of mass-culture had become a hot phenomenon in social life, and mass culture has been one of the fields to which the academic circle attended.
早在二十世纪初,大众文化的产生就已经成为社会生活的热点现象,也成为学术界最关注的领域之一。
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