The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them.
底线是：对于所有的营销炒作，联盟并不是对所有人来说都是一切——但每个人都能从中受益。
Cloud computing: More than marketing hype?
云计算：仅仅是营销口号吗？
Here \ \ \ 's how to read beyond the marketing hype.
本文教你如何从标签中读出市场炒做以外的内容。
Yet despite this I see adverts for all the various sports drinks available and get drawn into the marketing hype.
我看到所有在各项运动饮料的广告，都有营销炒作。
The marketing hype tells us that building portlets are easy, with simple portlets being built in a few hours to a few days.
营销宣传告诉我们，构建portlet很容易，只要花费几小时到几天就可以构建出简单的portlet。
I'll clear away all the marketing hype, and give you the tools you need to make a clear assessment of whether or not SOAP is for you.
我将去除所有市场广告，并给您一些工具来明确评估SOAP是否适合于您。
Patients often craving for the latest and the greatest technology are unable to distinguish between marketing hype and true scientific evidence.
病人通常渴望接受最新和最好的技术，但他们无法在销售骗局和科学之间作出判断。
Others say that cloud computing is marketing hype that puts a new face on old technology, such as utility computing, virtualization, or grid computing.
还有一些人说，云计算是一种市场宣传，只不过是老技术(如效用计算、虚拟化或网格计算)换了张新面孔。
For many, Web 2.0 is the most important collection of concepts when it comes to software and the Internet, but for others it is simply a product of marketing hype.
对于很多人而言，说到软件和Internet,Web 2.0是最重要的概念集合，而另一些人则认为它只不过是市场宣传的产物。
Only processed foods need to advertise what's natural about them, whereas an apple speaks for itself, providing wholesome nutrition without the need for marketing hype.
只有加工过的食品才需要宣称它们有多天然，真正的苹果本身就是天然的，提供所有的营养成分而不需要市场炒作。
HDTV doesn't need to be an incomprehensible morass of technical terms, jargon, and marketing hype, because at heart, it's pretty darn simple: HDTV is a better picture.
HDTV不是一片由技术名词搅和起来的泥沼，也不是一场商业骗局，在本质上，他其实非常简单：HDTV就代表着更好的画面质量。
The recruitment of postgraduates by a pork chain store company in Guangzhou with an annual salary of RMB80000 may be only a marketing hype, says an article in Xi'an Evening Post.
《西安晚报》的一篇时评认为，广州一家猪肉店年薪8万元聘硕士生当“猪肉佬”不过是市场炒作而已。
Being daring, however, also carries risks. Some choices could bedangerous and, in the modern world, selecting the new may, forinstance, make consumers susceptible to marketing hype.
然而，行为勇敢也是有风险的。有些选择是危险的，比如，在现代社会，人们可能因为喜欢新产品而对商家设置的陷阱缺乏防备。
Being daring, however, also carries risks. Some choices could be dangerous and, in the modern world, selecting the new may, for instance, make consumers susceptible to marketing hype.
然而，行为勇敢也是有风险的。有些选择是危险的，比如，在现代社会，人们可能因为喜欢新产品而对商家设置的陷阱缺乏防备。
And it wasn't by hype or clever marketing.
也不是靠炒作和精明的市场推广。
Email may have taken a backseat role to social media hype, but it's still a very powerful tool when used correctly. It is the cornerstone of permission-based relationship marketing.
虽然电子邮件对于社会媒体宣传来说可能处于次要作用，但如果正确使用的话，它仍然是一个非常强大的工具。
Its meaning has slowly deteriorated, and is now almost completely lost under a cloud of media hype, sales pitches, marketing tactics and blitz commercialism.
其含义已逐渐出现额定，和现在几乎完全失去了云媒体炒作，推销，营销策略和商业突击。
Yes, there are vendors adding the term "big data" to marketing materials just to drive hype.
是的，有厂商加入了长期的营销材料“大数据”驱动炒作。
Talkback: If you're using the Internet as a marketing tool, what have you found to be effective and what is just hype?
反馈：如果你也在借助网络开展营销，那么，您觉得哪些途径最有效？而哪些只不过是徒有其名？
Its meaning has slowly deteriorated, and is now almost completely lost under a cloud of media hype, sales pitches, marketing tactics and blitz commercialism.
这意味着渐渐恶化，并且现在几乎完全迷失在媒体制造的潮流泡沫的阴影之下。
Its meaning has slowly deteriorated, and is now almost completely lost under a cloud of media hype, sales pitches, marketing tactics and blitz commercialism.
这意味着渐渐恶化，并且现在几乎完全迷失在媒体制造的潮流泡沫的阴影之下。
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