The third chapter discusses the marketing process of higher education textbooks, including their business-writing, channel choosing, promoting as well as planning and managing in the process.
第三部分详细论述了高校教材营销的主要过程，包括选题策划、渠道管理、宣传促销以及营销的整体计划与管理。
The third chapter discusses the marketing process of higher education textbooks, including their business-writing, channel choosing, promoting as well as planning and managing in the process.
第三部分详细论述了高校教材营销的主要过程，包括选题策划、渠道管理、宣传促销以及营销的整体计划与管理。
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