Based on the conception and connotation of brands marketing its basic steps in sports market operating, the main strategy of marketing and matters needing attention were pointed out.
从品牌营销的概念和内涵出发，指出了体育市场经营中进行品牌营销的基本步骤、主要营销策略和应注意的事项。
Based on the conception and connotation of brands marketing its basic steps in sports market operating, the main strategy of marketing and matters needing attention were pointed out.
从品牌营销的概念和内涵出发，指出了体育市场经营中进行品牌营销的基本步骤、主要营销策略和应注意的事项。
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