This research examines the effect of the level of effort required to obtain a loyalty program(LP) reward on customers' likelihood of joining the LP.

本文研究了顾客为获得忠诚计划回报需付出的努力与顾客的参与意愿之间的关系。

youdao

Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.

同时，在强涉入度情况下，回报计划的感知价值通过直接和间接两务途径影响品牌忠诚；

youdao

Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.

同时，在强涉入度情况下，回报计划的感知价值通过直接和间接两务途径影响品牌忠诚；

youdao