When we didn't meet our own standards, our own expectations. And importantly, we didn't live up to the image that these people have of us.
也许更让自己说服自己，自己做的还是别人要他做的事，什么也没有错。
What they're really saying is: "If you have this thing you'll finally live up to the image of who you think you should be, or rather, who we think you should be."
其实他们真的想说的是：“如果你拥有了这件东西，你就可以活成你想要的那样或我们为你设计的那样。”
But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly seek recourse by asking for their money back.
但假如产品或服务并不能等同于所创造的形象，顾客将会不乐意并有可能试图把钱索要回来。
But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly seek recourse by asking for their money back.
但假如产品或服务并不能等同于所创造的形象，顾客将会不乐意并有可能试图把钱索要回来。
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