Firstly, there are lexical deviation and grammatical deviation in advertising English.
第一，广告英语中会出现词汇偏离和语法偏离的现象。
Lexical deviation is one of the important forms of linguistic deviation, often used in both fictional contexts and non-fictional writings.
词汇变异是英语语言变异的形式之一，它常被用于诗歌、小说等文学语篇以及广告、日常口语等非文学语篇中。
This paper discusses deviation and its functions in English advertising from lexical deviation, spelling deviation, punctual deviation and graph logical deviation.
本文从词汇变异、拼写变异，标点符号用法变异以及书写变异等方面探讨了英语广告中的变异现象及其功能。
However, lexical semantic deviation should be explained not only by linguistics, but also to some degree by encyclopedia knowledge in the objective world.
然而，语义的偏移现象不仅仅是语言学的问题，它还要在某种程度上依靠客观世界中的百科知识来解释。
On the basis of the function of explanation of the context, it focuses on the interpretation of the aesthetic information in phonological, semantic, lexical, and formal deviation.
语境的制约功能对言语的选择起限定作用，语境的解释功能可对语音、语义、词汇、形式变异审美信息进行解读。
Lexical semantic deviation is a universal phenomenon existing in a large number of languages, though it's different from language to language.
语义偏移现象是很多自然语言存在的普遍现象，但不同的自然语言的语义偏移现象又存在着个性的差异。
Many linguists have studied this phenomenon, some of them even inquiring into the cause of lexical semantic deviation.
很多中外学者都对语义偏移现象进行过较为深入的研究，有些学者也部分地探讨了语义偏移现象的成因。
Many linguists have studied this phenomenon, some of them even inquiring into the cause of lexical semantic deviation.
很多中外学者都对语义偏移现象进行过较为深入的研究，有些学者也部分地探讨了语义偏移现象的成因。
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