How does your lethal generosity strategy help solve or mitigate a problem?
如何让你的具有竞争优势的企业善举的策略帮助解决或减轻潜在问题呢？
As we started to look at different examples of "social media for social good" on the corporate side, we found ourselves asking "What isn't lethal generosity?"
当我们开始关注企业层面上“服务于社会公益的社会媒体”的不同例子时，我们不禁问自己“那么什么不是具有竞争优势的企业善举”。
As we started to seek out different examples of lethal generosity (both good and bad), we used Geoff Livingston's framework for authenticity in social media. It works well.
当我们开始寻找具有竞争优势的企业善举的不同例子(有好的有坏的)时，我们使用了GeoffLivingston的社会媒体真实性的架构。
Lethal generosity is more than a bill board or promotional campaign To achieve tangible business results, it requires interacting and building relationships with an engaged community.
具有竞争优势的企业善举不只是简单的告示牌或促销活动。为了获得明确的商业结果，它需要与已使用的社区相互沟通，建立联系。
Lethal generosity is more than a bill board or promotional campaign To achieve tangible business results, it requires interacting and building relationships with an engaged community.
具有竞争优势的企业善举不只是简单的告示牌或促销活动。为了获得明确的商业结果，它需要与已使用的社区相互沟通，建立联系。
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