This essay tries to approach the relationship between appropriate brand names and semantic theories in view of Leechs meaning types by the comparison of English and Chinese brand names.

本文以利奇的语义理论为基础 ，比较分析了英汉品牌名称的命名理据 ，从语言的角度去研究得体的品牌名称对完善品牌形象 ，提高品牌价值的重要意义。

youdao

This essay tries to approach the relationship between appropriate brand names and semantic theories in view of Leechs meaning types by the comparison of English and Chinese brand names.

本文以利奇的语义理论为基础 ，比较分析了英汉品牌名称的命名理据 ，从语言的角度去研究得体的品牌名称对完善品牌形象 ，提高品牌价值的重要意义。

youdao