This article embarked from the value chain theory, after analyzed the marketing value chain and melted the lean theory into it, I proposed the lean marketing theory based on the value chain theory.

本文从价值链理论出发，在对营销价值链做出深入分析之后，将精益理论巧妙的与之结合，提出了基于价值链理论的精益营销理论。

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This article embarked from the value chain theory, after analyzed the marketing value chain and melted the lean theory into it, I proposed the lean marketing theory based on the value chain theory.

本文从价值链理论出发，在对营销价值链做出深入分析之后，将精益理论巧妙的与之结合，提出了基于价值链理论的精益营销理论。

youdao