The keywords determine when the AD gets displayed, and the bid is used for priority when multiple ads have the same keyword.
关键词将决定何时显示广告，而报价用于在多个广告拥有相同关键词时确定排名顺序。
Then customize your ads to each ad group, making sure to include the keyword in the ad (preferably in the headline).
然后，对每个广告组进行自定义，确保广告中要包括相关的关键词（最好是在标题中）。
Set up measurable goals, such as increasing CTR by 2% and reducing costs by 5%, then complete the keyword research, write AD creative, and define compelling offers.
制定可测量的目标，例如增加2%的点击率并减少5%的成本，然后完善关键词研究、让广告更有创意、提供更富吸引力的优惠。
So here's what I did. I pulled out the data for the last 30 days for every keyword, in every Ad Group, in every campaign, in every account that we manage.
我们是这样做的，拿出所有关键词在30天内的数据，这些数据来自我们管理的每一个Adwords账户的每一个广告组，每一个广告系列。
Using the strategy of having one keyword per AD group should already tell you what the consumer was looking for.
使用了该战略的一个关键字每个广告组应该已经告诉你消费者正在寻找。
If you want to see how AD position affected keyword performance, you can use the keyword Positions report to find out.
如果您想了解如何影响广告排名的关键字效能，您可以使用关键字排名报告找出。
Then, select the keyword you want to analyze and you'll see how it performed in each ad position for the metric you select.
然后，选择你想要的关键字来分析，您就会看到它如何完成每个广告的位置度量您选择。
Then, select the keyword you want to analyze and you'll see how it performed in each ad position for the metric you select.
然后，选择你想要的关键字来分析，您就会看到它如何完成每个广告的位置度量您选择。
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