Under this background, John Fiske, professor of Wisconsin university, USA, proposed a brand new concept on productive receiving.
在这一背景下，美国的威斯康辛大学教授约翰·费斯克提出了一种新颖的受众观——生产性受众。
John Fiske is a rather popular culture researcher and he is also one of the scholars who earlier introduced culture study theories into TV culture research.
约翰·菲斯克是颇具影响力的大众文化研究者，也是较早地将文化研究理论带进电视文化研究的学者之一。
John Fiske is a rather popular culture researcher and he is also one of the scholars who earlier introduced culture study theories into TV culture research.
约翰·菲斯克是颇具影响力的大众文化研究者，也是较早地将文化研究理论带进电视文化研究的学者之一。
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