For more about what it means to IWOM for brands, here for the whole article.
更多“群”对于品牌网络口碑的意义，请点击这里阅读全文。
With the development of Internet, IWOM presents more and more consumer-oriented travel information due to its character of being computer-mediated, anonymous and more influential.
网络口碑作为一种以计算机为媒介、传播范围更大、匿名的数字化口碑，为旅游者提供了大量来自其他旅游者的真实旅游体验。
From CIC: the above illustration figures out that the exp sharing post is amazingly welcomed by the netizens and it also turns out to be the one of the most effective approaches for IWOM.
来自CIC：该图表指出那些经验分享类的帖子往往受到网友的热烈欢迎，这类型的帖子正成为网络口碑营销的主要手段之一。
Since 2007, CIC has been releasing IWOM white papers with a focus in a particular industry, which offer both brands and consumers insight into the online buzz surrounding each specific industry.
2007年以来，CIC每个季度都会发布一份针对相关行业网络口碑研究的白皮书，从品牌和消费者角度解读每个行业的网络讨论热点。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
应用推荐