It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.
可以认为,许多消费者对营销策略的不满源于不能将广告仅针对某一特定产品的可能买家。
Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion show did not turn out to be as effective as expected.
博柏利改变了营销策略,让消费者在时装秀上一看到产品就能买到,但结果并没有预期的那么有效。
In push marketing, you 'push' your content or product towards the audience which may or may not be aware of it.
在推动市场里,你“推”的内容或者是产品,可能消费者意识到了,也可能没有意识到。
Before it, marketing was about little more than the four Ps: product, price, place and promotion.
这之前,市场营销只不过是关于四个词:产品、价格、地方和促销。
This could be sales, marketing, executives, corporate, other developers; anyone we work with who has an opinion about what our product should do or how it should be built.
可能包括销售,市场,主管,法人,其他开发人员;我们工作同事中的任何人都可以对我们产品的性能或者功能提出建议。
This could be sales, marketing, executives, corporate, other developers — anyone you work with who has an opinion about what your product should do or how it should be built.
可能包括销售,市场,主管,法人,其他开发人员——我们工作同事中的任何可以对我们产品的性能或者功能提出建议的人。
The best possible marketing tool is word of mouth, but a product has to be extremely good to earn it.
市场营销最好的工具是以口相传,但前提是产品品质必需非常出色。
Goldman has acknowledged that its marketing materials for the subprime product it was marketing contained incomplete information.
高盛已承认其销售的次级债产品的宣传材料中包含不完整的信息。
This allows a firm to create buzz around a product and to see what kind of word-of-mouth response it generates, which can be useful for subsequent product development and marketing.
这使一个公司可以围绕一个产品创业,并观察经验介绍后的反映,并将其用于后续产品开发及推销上去。
It may involve product development, but rarely involves initial marketing.
使用的范围可以包括产品开发,但很少用于初期市场运作。
It estimates the deal could save at least $625m a year in distribution, marketing and product development costs.
卡夫公司估计,并购后的公司每年将在分销、市场推广及产品研发费用上至少节省6.25亿美元。
For many, Web 2.0 is the most important collection of concepts when it comes to software and the Internet, but for others it is simply a product of marketing hype.
对于很多人而言,说到软件和Internet,Web 2.0是最重要的概念集合,而另一些人则认为它只不过是市场宣传的产物。
It took a combination of the well-oiled Apple marketing machine, a beautiful product and a passionate user base.
iPod能够成功归功于苹果公司高效(well-oiled)的市场机器、它本身的漂亮外观和充满热情的用户基础的组合。
So when it comes to marketing your product, everything from packaging to mailing materials should convey a message about your business.
因此,当你为自己的产品准备市场活动时,一切从包装到邮寄资料都会传达关于你生意的信息。
When you pick a technology product, you don't buy it for the marketing. You buy it for what needs and problems you have to solve.
当您选择一款技术产品,不会因为市场销售情况而购买它,而是根据您的需要以及必须解决的问题来购买产品。
Marketing is powerful when it sells a product to someone who discovers more joy or more productivity because he bought it.
如果有一种产品,人们买了它之后发现了更多的乐趣或变的更有效率,这时营销是强有力的。
But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.
但是这个观点遭到了质疑,主要是针对营销中产品到底应当怎样定位,也就是说这些定位到底是不是站在消费者的角度,考虑了消费者的需要。
Conversely, in a pull-marketing scenario, the customer 'pulls' your content or product towards themselves, because they are interested in learning more about it.
相反地,在拉动市场下,消费者向他们自己“拉”你的内容或者产品,是因为他们对它感兴趣。
Levi Strauss is equally upset. It says it has a right to control the marketing of its own product and set the prices it wants to set.
李维·斯特劳斯对此事也同样不满意,他们说,自己应该有权控制自己产品的市场,按自己愿意卖的价钱销售。
In the above list of actions, for example, it does not make sense to create the minimum of five draft sketches before obtaining feedback from the product and marketing managers.
例如,在上述行为中,如果先向生产与销售部门的管理者们进行反馈,然后再去设计五张图纸是没有意义的。
If anything, when I see a natural label, it makes me all the more skeptical of the product, as it more often tends to be a sign of cynical marketing than any certifiable purity.
如果我看到有任何一样东西粘贴了“天然”之类的标签,那反倒使我更加怀疑其“天然性”。因为那会让人更容易想到,那只不过是商家的一种营销伎俩罢了,根本没法确保其纯净与否。
Bad entrepreneurs will spend millions of dollars building a product and millions more marketing a product before realizing that no one really wants it.
糟糕的创业者会花掉上百万的资金来做出一个产品,然后再花掉上百万的资金为这个产品做市场,最后发现这个产品其实没有人需要。
Only the commercial genius of American marketing could come up with a product that is marketed on the basis that you won’t be able to use it.
出售谁也不敢使用的商品,恐怕也只有美国的商业奇才们才会想出这样的点子来。
Many consumers may not have heard the term greenwashing, but they've surely experienced it — misleading marketing about the environmental benefits of a product.
很多消费者也许都没有听说过“绿色清洗”这个概念,但是他们却早已不知不觉地卷入其中——各种广告片面强调某种产品的环保效益。
It is often said that at Google the engineers lead engineering, product, and even marketing decisions.
在Google经常被说的是工程师掌握着设计、产品和市场的决定权。
So successful was this new product and the marketing effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale.
这种新产品及其营销手段获得了极大地成功,使得几乎每个美国人都在使用它,公司很快就在一个叫作艾弗里·代尔的地方新建了一座大型工厂。
In terms of marketing, the product or offering will be successful if it delivers value and satisfaction to the target buyer.
按照营销来说,产品或供给物如果能把价值和满意传递给目标购买者就是成功的。
In terms of marketing, the product or offering will be successful if it delivers value and satisfaction to the target buyer.
按照营销来说,产品或供给物如果能把价值和满意传递给目标购买者就是成功的。
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