The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercial estate project.
本文第一章介绍了整合营销传播的相关理论基础，第二章则对商业地产项目的营销策划过程模式做了一个全面的介绍；
There are six chapters in this article: the first chapter introduces some basic concepts and related theories.
全文共分六章：第一章介绍了一些基本概念及相关的定理。
There are six chapters in this article: the first chapter introduces some basic concepts and related theories.
全文共分六章：第一章介绍了一些基本概念及相关的定理。
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