First, the author explains briefly the linguistic characteristics of the English advertising slogans, then the different intertextual relations found in them are touched upon;
接着分析了在广告口号中找到的互文现象，发现了引用、暗指、仿拟是最常用的三种互文手法；
Besides, questions and power relations in intertextual dialogues are discussed.
本论文也探讨了互文性会话中的问句与权势关系。
Besides, questions and power relations in intertextual dialogues are discussed.
本论文也探讨了互文性会话中的问句与权势关系。
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