At last, this article pointed out that the publishing enterprises should stick to the customer- oriented guide line, integrate marketing communication and pay attention to key points ofm arketing.

出版企业应该积极倡导和营造一种全员关注客户需求和情感、重视客户消费体验和信息反馈的环境与氛围。 。

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So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.

要运用整合营销传播理论，大力发展网络营销，加强网络营销与传统营销方式的结合。

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So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.

要运用整合营销传播理论，大力发展网络营销，加强网络营销与传统营销方式的结合。

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