This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
本研究首先通过国内外文献分析，提出冲动性购买行为的主要影响因素和研究假设，在此基础上构建理论概念模型。
This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
本研究首先通过国内外文献分析，提出冲动性购买行为的主要影响因素和研究假设，在此基础上构建理论概念模型。
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