Location, location, location: the rise of hyper-local marketing.
位置，位置，位置：基于本地市场的崛起。
Many observers expected Facebook Places to be combined with a system of hyper-local advertising.
很多观察者都期望Facebook的places功能能和hyperlocal广告系统联合起来。
At the moment hyper-local sites tend to be filled with discussions of town fetes and the next music night at the village pub.
目前来看，地方的网站充斥着类似小镇游乐会和乡村俱乐部的音乐之夜的讨论。
Much like citizen journalists helping large publications cover a hyper-local beat, citizen scientists are ready for the conditions where they live.
就像公民记者帮助报道传统新闻报道方式所忽略的小型社区的相关信息一样，公民科学家也对他们所居住的环境很熟悉。
This, could, for example, allow news organizations to easily tag their content with location data and create hyper-local products based on this data.
举例来说，它会令新闻机构方便快捷地为新闻内容加上地理位置标签，并基于此信息建立超本地（hyper-local）产品。
Further, a hyper-local reviews site that allows anyone to post a review, even from the comfort of their body-shop cube in Bangalore, makes it hard to trust the information proffered.
此外，这样一个基于本地的评论网站允许任何人发表评论，甚至只是出于他们在班加罗尔的立方体工作间的舒适感，使得它上面提供的那些信息更难以令人信服。
Further, a hyper-local reviews site that allows anyone to post a review, even from the comfort of their body-shop cube in Bangalore, makes it hard to trust the information proffered.
此外，这样一个基于本地的评论网站允许任何人发表评论，甚至只是出于他们在班加罗尔的立方体工作间的舒适感，使得它上面提供的那些信息更难以令人信服。
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