Since petrol prices first rose above $3 a gallon in 2005 Detroit has been trying to reconquer the modest car market instead of relying on sales of expensive, high-margin SUVs and other gas-guzzlers.
自从汽油价格于2005年首次超过3美元/加仑以来，底特律市试图再度夺回中档汽车市场，而非依靠昂贵、高利润的SUV越野车和其他油老虎。
As the new chief executive, he says he will try to move into high-margin services, and will consider tweaking the sacred direct-sales model.
他说，作为新任的行政总裁，他将开拓利润丰富的业务领域并会考虑调整神圣不可侵犯的直销模式。
Lesson: in general, when a firm's price-cost margin is high, it doesn't lose many sales from raising price a little.
经验：一般而言，当企业的价格成本利润率很高时，小幅提价不会损失很多销售量，小幅降价也不会增加很多销售量。
The boost in sales figures comes after the firm said it would shed its low-cost appeal and include high-margin premium models to challenge Samsung and Apple at the top-end of the market.
此前，华为称将放弃低端机市场转向高利润高端机型，以此挑战三星和苹果在高端市场的份额，之后华为的销售量便突飞猛进。
Margin are high because 30% of sales are the company's ow brands.
盈利很高，因为销售量的30%是公司自己的品牌。
Analysts said IBM's earnings improvement reflects the way it has changed its business to get better margins from services and sell more high-margin software products through its huge sales force. Mr.
分析师们说，IBM业绩好转反映出该公司已经改变了业务模式，从服务方面实现更高的利润率，同时通过庞大的销售团队出售利润率更高的软件产品。
Analysts said IBM's earnings improvement reflects the way it has changed its business to get better margins from services and sell more high-margin software products through its huge sales force. Mr.
分析师们说，IBM业绩好转反映出该公司已经改变了业务模式，从服务方面实现更高的利润率，同时通过庞大的销售团队出售利润率更高的软件产品。
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