He said the company had a "fantastic team" running the brand.
他说这家公司有一支“极其出色的团队”在运作这个品牌。
So he went to the back yard and looked at the brand new bicycle.
于是他走到后院看那辆全新的脚踏车。
He says being naive and taking risks actually helped push the brand forward.
正是他们的天真和冒险精神令这个品牌迅速获得成功。
Mr Farley found customers were indifferent to the brand—which, he says, “is worse than customers not liking Ford.”
法尔利先生发现客户对于品牌比较不关心---他说,“这要比客户不喜欢福特这个牌子更糟糕。”
But Li Ning's chief operating officer, Guo Jianxin, said he didn't think the brand would be damaged by associations with Sudanese athletes.
但李宁的首席营运长郭建新表示他认为李宁品牌不会因与苏丹运动员的关系而受损。
At first he produced his electrical goods under the brand name National, but later he introduced the name Panasonic, for which the company is best-known today.
起初他以“National”为品牌生产电器产品,但后来他采用了“Panasonic”,今天众所周知的一个名称。
These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.
这些产品能为顾客提供快乐感受或者象征价值,也就是说顾客对品牌本身有一种情感依恋,像是宗教信仰的某些感情。
He paid his licence fee, and walked out with a brand-new driving licence.
他付了驾照费用,拿着一张全新的驾照走出来。
"Our job as designers is to reinforce the airline's brand and make it more recognizable," he says.
他说:“作为设计师,我们的工作就是强化航空公司的品牌,使其更容易被认出来。”
Yesterday he went off to buy himself a brand-new car.
昨天他去给自己买了一辆崭新的车。
He was forcing the state to enthrone a particular brand of modernism.
他力推政府要尊崇那一套特定走向的现代化。
He documented his journey as he set about treating nature as a brand to be marketed to young people.
他记录了自己的旅程,开始将自然作为一个品牌向年轻人推销。
He said companies use the term 'brand equity' to describe the measurable value of their brands.
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
He had previously managed its flagship brand.
他曾管理过该公司的旗舰品牌。
"We have a challenge and opportunity to present a new brand in a new setting," he says.
“我们希望用焕然一新的面貌呈现一个全的新品牌,这既是挑战,又是机遇,”他说。
He made the G-Man brand so popular that, at its height, it was harder to become an FBI agent than to be accepted into an Ivy League college.
他把美国联邦调查局探员塑造成了一个流行品牌,在巅峰时期,想当一名联邦调查局探员比进一所常青藤院校还要难。
"It's all about advertising and brand building," he said. "That's going to be massive publicity."
他说:“这全都关乎于广告和品牌建设,这将会有大规模的宣传。”
“If people actually knew about the tests involved, they might insist on buying their cosmetics from a cruelty-free brand,” he added.
“如果人们真正懂得了这些测试是这样做的,他们可能就会选择一些人道化妆品品牌了,”他补充。
Building trust for an unknown Indian brand is the biggest difficulty he faces.
为一个不为人知的印度品牌建立信任感是他面临的最大困难。
"Things have brands whether they declare a brand or not," he continued.
“每件东西都有它自己的品牌,不管它是否这样宣布的”,他继续说。
If Mr Zong is to squeeze Danone out of control of the Wahaha brand, he will need to rely on his own energies.
如果宗庆后要使达能丧失对娃哈哈品牌的控制权,他需要凭借自己的力量。
Does he pay close attention to his outfits and brand names?
他是不是特别在意他的衣服和服装品牌?
Told of the company’s plans for rejuvenating its brand, one Manhattan resident said he was unimpressed.
当被告知星巴克正在施行一项意在恢复其品牌活力的计划时,当地的一个居民表示说他对此没有什么印象。
Disney Chief Executive Robert Iger has said DVD sales are in an irreversible decline, but he said Marvel's strong brand profile should offer a measure of protection.
迪士尼首席执行长依格(RobertIger)表示,DVD销售额正在不可挽回地下滑,但他认为Marvel强劲的品牌实力应该能够提供某些保护。
Disney Chief Executive Robert Iger has said DVD sales are in an irreversible decline, but he said Marvel's strong brand profile should offer a measure of protection.
迪士尼首席执行长依格(RobertIger)表示,DVD销售额正在不可挽回地下滑,但他认为Marvel强劲的品牌实力应该能够提供某些保护。
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