Should ad agencies specialize in Google Adwords, not just Super Bowl spots?
广告代理是否应该专注于Google Adwords,而不仅仅是超级杯?
We are getting a lot of clicks on our Google AD but our quality scores are not good.
我们得到我们的谷歌广告的点击很多,但我们的质量分数并不好。
Last year, one of Google's AD blogs tried to convince healthcare companies to promote their messages using Google ads.
去年Google ad的一篇博客试图说服医疗公司通过Google ads宣传他们的信息。
Again, the only problem is that Cooley isn't in Massachusetts (even though their Google Ad implied they were) — they're in Michigan.
此外,唯一的问题是Cooley不在Massachusetts(尽管他们的google广告显示他们在),他们在Michigan。
In response, Brandt created a site called Scroogle, which allows you to query Google anonymously and returns search results without ads or other Google ad-ons.
作为回应,Brandt创建了一个叫Scroogle的网站,允许你匿名使用Google搜索并且返回没有广告的搜索结果。
Levy cites a classic miss: a gory New York Post story about a body dismembered and stuffed in a garbage bag, accompanied on the Post website by a Google ad for plastic bags.
莱维就引述了一个经典过失:《纽约邮报》报道了一则骇人听闻的杀人解肢案,同时在网站上也相应地出现了Google兜售塑料袋的广告。
RightMedia is a meta AD platform, that allows site owners to get maximum return by a real time bidding system that abstracts all existing AD providers, including Google Ads.
rightmedia是一个元广告平台,它使站长通过一个抽象化所有现存广告商(包括google广告)的实时出价系统来获得最大回报。
That will finally give Microsoft the volume of search queries it needs to try narrowing the gap with Google by making its ad business more efficient.
这样一来,通过提高广告业务的效率,微软最终将得以实现所需的搜索量,借以试图缩小与谷歌之间的差距。
When you click on the ad, you find a Google Offer coupon for 15% off on a two-night weekend stay at the property, although Google does not guarantee the legitimacy of the third-party Offer.
当你点击这个广告,你会发现一张名为GoogleOffer的优惠券,周末两个晚上在该酒店入住可享受八五折的优惠,尽管Google并不保证这种第三方提供的特价的合法性。
They claim that this means Google and other ad networks would also be able to identify operators of such sites.
他们认为,这意味着Google和其它网络广告服务商有可能识别该类型网站的操纵者。
No one is suggesting that the top tier of ad-centric companies—Facebook, Google—is going down should the bubble pop.
没有一个人认为处于广告时代顶层的这些公司,例如Facebook以及Google继续走下去会泡沫破裂。
Google said recently that its paid clicks in America (the number of times a user clicks on an ad) rose by 9% in the last three months of 2009 compared with the third quarter.
Google公司称其2009年第四季度美国的用户点击广告次数环比上涨了9%.
Google hopes to connect the service with its nascent TV ad-brokering business, allowing it to target ads to individual households based on search and viewing data.
谷歌希望将这项服务与其新生的电视广告代理业务挂钩,实现基于搜索和收看数据、向单个家庭播放广告。
'Google needs to make a quick response by redoubling its efforts in direct AD sales and cooperating with AD agents,' she said in the research note.
她在一份研究报告中说,谷歌需要加大对直接广告销售的投入并扩大同广告代理商的合作,以此迅速应对。
For Google, it's the AD business that makes the company great, he says.
他说,对谷歌而言,是广告业务成就了这家公司的伟大。
If Jack Ma controlled Yahoo, he could undercut Google on everything from online payment fees to search and display AD rates.
因为一旦马云入主雅虎,他势必会从在线支付到搜索和显示广告等各个方面对谷歌造成严重威胁。
Search Marketing - between Google and Microsoft in size, but has some quality issues with their ad syndication.
搜索营销-谷歌和微软之间的大小相当,但是有一些质量问题,他们的广告合作伙伴。
Google, which runs the largest AD network on the Internet, is making millions of dollars a year by filling otherwise unused Web sites with ads.
Google运营着互联网上最大的广告网络,现在正通过给那些未使用的网站加载广告而每年获利数百万美元。
But its ability to help Google expand in the mobile-ad market remains unproved.
但Android能否帮助谷歌进军手机广告市场仍未可知。
It's unclear if he meant only money from ads displayed on Android devices or all the mobile AD money that Google makes.
他的意思是只有Android设备上的广告收入,还是Google获得的所有的移动广告收入,我们不得而知。
But Google did note that it had begun to use across its network the "DoubleClick ad-serving cookie," a computer code that allows the tracking of Web surfing.
但是Google没有提到它已经开始在其所有网络使用“DoubleClick广告服务cookie”,一段用来跟踪上网行为的电脑代码。
Brands should be aware that they can still request Google to remove their trade mark from the content of an AD.
企业应该意识到,它们仍然可以要求Google从广告内容中删除它们的商标。
Mr Murdoch even roped in Google, already an expert in the field, in a lucrative deal to sell AD space.
默多克甚至与已经是该领域行家里手的Google平起平坐,讨论出售广告空间的利益分配。
Google understands what people want, thanks to the proxy of search queries, and Ad Words was built on that knowledge.
基于强大的搜索引擎,Google知道人们的需求,它的广告服务也是基于这样的信息建立起来的。
Google, for instance, has a huge AD business. And Facebook is just getting started.
例如,google有一个巨大的广告业务,而facebook才刚刚起步。
Google, for instance, has a huge AD business. And Facebook is just getting started.
例如,google有一个巨大的广告业务,而facebook才刚刚起步。
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