For evaluating short-term newspaper advertising effectiveness, the article built up a geometric lag distribution dynamic econometric model to relate advertising cost and customers' telephone response.
本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型，并利用实测数据对不同报刊媒体的短期广告效果进行了评价。
For evaluating short-term newspaper advertising effectiveness, the article built up a geometric lag distribution dynamic econometric model to relate advertising cost and customers' telephone response.
本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型，并利用实测数据对不同报刊媒体的短期广告效果进行了评价。
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