The brand function utility, brand emotion utility both have positive effect on brand loyalty and purchase intention of premium.
品牌功能效用和品牌情感效用对品牌忠诚度和溢价支付意愿有正向影响；
The brand function utility, brand emotion utility both have positive effect on brand loyalty and purchase intention of premium.
品牌功能效用和品牌情感效用对品牌忠诚度和溢价支付意愿有正向影响；
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