Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations.
给出营销的定义并讨论其核心概念。定义营销管理并比较五种不同的营销管理理念。
Chapter five: conclusion. The character, achievements and terse conclusions of this paper are summarized; shortcomings of this paper and future research orientations are put forward.
第五章为结论，总结了本文研究的特点，本文研究的主要成果与结论，并提出了存在的问题和今后的研究方向。
Be able to define marketing management and compare the five marketing management orientations.
定义营销管理并比较五种不同的营销管理理念。
Be able to define marketing management and compare the five marketing management orientations.
定义营销管理并比较五种不同的营销管理理念。
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