In this article, advertising art is defined as expressive art for sales promotion and practical art which has explicit purpose and brings into play creativity under the confined condition.
广告艺术是指为促进商品销售而进行的表现艺术，是一种有明确目的，在很多限制条件下的创造性的一种实用艺术。
The main effects are developing intelligence, flourishing thinking, cultivating creativity in addition to enhancing the expressive force of language.
语言形象化手段的主要效用是开发智力、活跃思维、培养人的创造力，此外还可增强语言的表现力。
The main effects are developing intelligence, flourishing thinking, cultivating creativity in addition to enhancing the expressive force of language.
语言形象化手段的主要效用是开发智力、活跃思维、培养人的创造力，此外还可增强语言的表现力。
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