Orchid grass took the lead in the industry puts forward the concept of experiential consumption;
兰花草率先在行业内提出体验式消费的概念；
With the experience economy and experiential consumption, the arrival of the experience marketing arises at the historic moment.
伴随着体验经济和体验消费的到来，体验营销应运而生。
Based on the consumer demands, this thesis mainly focuses on research of the behavior of cyberspace experiential consumption and the characteristics of cyberspace experiential consumers.
以此为出发点，本文主要研究了网络体验消费行为和网络体验消费群体的特征。
Based on the consumer demands, this thesis mainly focuses on research of the behavior of cyberspace experiential consumption and the characteristics of cyberspace experiential consumers.
以此为出发点，本文主要研究了网络体验消费行为和网络体验消费群体的特征。
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