But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.
不过,她真正的遗产是首创了环保的营销手段,并把控制环保和道德的忧虑的手法带入了主流的商业领域——这或喜或忧。
The even better news is that ethical, public marketing will eventually defeat the kind that depends on the shadows.
更好的是,公众营销最终会打败不光明的手段。
But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.
不过,她真正的遗产是首创了环保的营销手段,并把控制环保和道德的忧虑的手法带入了主流的商业领域这或喜或忧。
On the other hand, being ethical can be clever marketing strategy.
另一方面,成为有道德的可以说是聪明的营销策略。
With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.
借助这些标准和规范,可以分析现代企业营销行为的道德性,并进行营销道德判断和评价。
The peculiarity of products produced by medical enterprises causes special attention to its marketing ethical construction, thus it is very important to strengthen its construction.
由于医药企业商品独具的特殊性,我国医药企业营销道德建设始终受到全社会的关注,加强医药企业营销道德建设显得非常重要。
However, with the using of a variety of marketing tools, the ethical issue has been a serious problem which has been a cause of concern for some time.
然而,随着各种营销手段的利用,已经引起关注的道德问题成为了一项严重问题。
'What we're finding is that color biases the way consumers make ethical judgments,' Aparna said Sundar, a professor of marketing in the University of Oregon Lundquist College of Business.
俄勒冈大学朗德·科斯特商学院营销学教授阿帕那·桑达说:“我们发现颜色影响了消费者的判断力”。
Such an approach, in the context of the fragmented nature of contemporary marketing theory, can cause normative tensions for marketing managers that in turn result in ethical violations.
由于目前营销理论的零散特性,这种方法会导致营销经理们的普遍焦虑,从而引起违反道德的事件。
Personal selling as an important business promotional marketing mix, faced with social factors, environmental factors and a large number of ethical issues raised by customers, so much attention.
人员推销作为企业营销组合中促销的重要方式之一,面临着社会因素、环境因素以及顾客提出的大量道德问题,因而备受人们的关注。
Despite extensive and thoughtful effort devoted to marketing ethics scholarship over the past several decades, the incidence of ethical violations in marketing practice remains high.
在过去的几十年中,尽管人们在市场营销道德准则这门学问上倾注了大量深思熟虑的努力,但在营销实践中,违背营销道德准则的发生率却居高不下。
Despite extensive and thoughtful effort devoted to marketing ethics scholarship over the past several decades, the incidence of ethical violations in marketing practice remains high.
在过去的几十年中,尽管人们在市场营销道德准则这门学问上倾注了大量深思熟虑的努力,但在营销实践中,违背营销道德准则的发生率却居高不下。
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