With the upgrading of the marketing warfare, the position of the marketing channel in the manufacturing enterprise is more and more important.
随着营销战的升级，销售渠道在生产企业中的位置越来越重要。
This paper mainly probes into the problem of how the enterprise to make evaluation of the performance of the middleman in the course of designing and reforming current marketing channel.
主要探讨了企业在设计或改造现有的营销渠道时如何对中间商进行绩效评价的问题。
The thesis is a discussion on marketing channel strategy advantage, basing on Marketing Channel theory and the enterprise reality.
本文在营销渠道理论的基础上，结合企业的实际情况，对如何构建营销渠道战略优势展开探讨。
For the enterprise, controlling channel is critical to reach the enterprise's marketing goal.
对于企业来说，掌控渠道至关重要，它是实现企业营销目标的根本保证。
The marketing channel is the enterprise most important property, simultaneously also is the variable greatest property.
销售渠道是企业最重要的资产，同时也是变数最大的资产。
Especially middle minitype makes kind enterprise, since market demand be weakened, economy overall situation stagnant, lead to withdraw from Shan increases by, the marketing channel reduces.
尤其是中小型制造类企业，由于市场需求的减弱，经济全局不景气，导致退单增多、销售渠道紧缩。
On the basis of that, opinions on the construction of the marketing channel of Chinese enterprise are put forward.
在此基础上，对中国企业营销渠道的构建提出了自己的见解。
The marketing channel controlling of the furniture enterprise is quite extensive and lack of consciousness of the channel controlling too.
家具企业对营销渠道控制是比较粗放的，也缺乏渠道控制意识。
Marketing channel is one of the important resources in business, so the integration of marketing channels is the main focus for enterprise.
市场营销渠道是企业重要的资源之一，因此营销渠道的整合成为企业关注的焦点。
Strong capital support, advantageous resource channel, good enterprise image, rich marketing experience and distinctive delivery service features all contribute to its core competitiveness.
强大的资金实力、通畅的资源渠道、著名的企业品牌、丰富的营销经验和鲜明的配送服务特色共同构成了公司的核心竞争能力。
The construction of marketing channel has become the key resource of an enterprise when it takes part in the market compete, and the growing importance of the channel has been standing out.
营销链的建设已成为企业参与市场竞争的关键资源，渠道网络的重要性日渐突出。
The marketing system is composed of marketing channel for enterprise.
营销渠道是企业营销系统中的组成部分。
The marketing system is composed of marketing channel for enterprise.
营销渠道是企业营销系统中的组成部分。
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