Follow-up studies found that shoppers were more critical of a retailer with an eco-friendly-colored logo when presented with a procedure that was definitely ethical or definitely unethical.
后续的研究发现，在看待一些道德或不道德的做法时，消费者对有环保颜色的商标的零售商更挑剔。
It only took one unfamiliar logo for researchers to discover shoppers consider retailers using Walmart's blue or Sam's green in their logos to be more eco-friendly than those using Trader Joe's red.
研究者只需一个消费者不熟悉的商标，便能发现顾客觉得沃尔玛使用的蓝色或山姆的绿色标志要比乔之店的红色更加环保友好。
It only took one unfamiliar logo for researchers to discover shoppers consider retailers using Walmart's blue or Sam's green in their logos to be more eco-friendly than those using Trader Joe's red.
研究者只需一个消费者不熟悉的商标，便能发现顾客觉得沃尔玛使用的蓝色或山姆的绿色标志要比乔之店的红色更加环保友好。
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